# What belongs on your contact page (and what does not)

Published: 2026-09-30  
Category: Websites  
URL: https://stacked.pro/blog/what-belongs-on-your-contact-page-and-what-does-not

> Someone has read about you, decided you might be the right choice and clicked through to get in touch. This is where a surprising number of businesses lose them.

The contact page is usually the last page anyone designs and one of the most visited pages on the site. Someone has read about you, decided you might be the right choice and clicked through to get in touch. This is where a surprising number of businesses lose them.

## Give people a choice of how to reach you

Not everyone wants to fill in a form. Some want to phone, some want to email, some want to book a slot in your calendar and get on with their day. Put your phone number and email address on the page as plain text, so they can be tapped on a phone, and add a booking link if you offer calls. The form is one option among several, not the only door.

## Keep the form short

Name, email and a message box. If you genuinely need a phone number, ask for it, but make it optional. Every extra field costs you enquiries. Dropdowns that ask someone to pick a budget or a service before they have spoken to you feel like being interviewed for the privilege of becoming a customer.

## Say what happens next

A sentence like "We reply to every message within one working day" does two things. It sets an expectation, and it reassures the person that a human is on the other end. Then make sure it is true. A thank-you message after they submit is essential. A form that simply clears itself leaves people wondering whether it worked.

## Show where you are

If customers visit you, add the full address, a map and a line about parking or the nearest station. If you work from home or on site, say which areas you cover instead. Either way, a real location is a trust signal, especially for a business people have not heard of before.

## Put a face to it

A photo of the person who will pick up the phone, with their name, does more for enquiry rates than any amount of design. People contact people. If you are a team, a photo of the team works just as well.

## What to leave off

- A CAPTCHA that makes people identify traffic lights. Modern spam filtering works quietly in the background.
- Social media icons at the top of the page. They send people away just as they were about to get in touch.
- Long legal text next to the form. A short line linking to your privacy policy is enough.
- Marketing copy. The selling is done. Get out of the way.

## Test it yourself

Once a month, fill in your own form from your phone and see what happens. Did the email arrive? Did it land in spam? Did the thank-you message appear? It takes two minutes, and it is astonishing how often something has quietly broken.

A good contact page is short, clear and slightly boring. That is exactly what someone who has already decided to get in touch wants to see.