The Benefits of Adding an Explainer Video to Your Website

A lot of people today are living fast paced, and because of that, their attention span is shorter than ever. You cannot expect everyone to grasp information in one go. Studies show that human attention span shrunk by a quarter in 15 years and what’s even alarming is that most people have shorter attention span than that of a goldfish, and surprisingly it is a normal scenario nowadays. That’s why a lot of marketers are doing their best effort to present their brand in such a way that grabs the audience’s attention in the first few seconds. 

It is not surprising that video marketing is a surging trend. It is a higher form of marketing compared to other forms of content because of its accessibility and easier production compared before. According to Dan Patterson, Humans are extremely visual, we prefer seeing things than using our imagination to conceptualise things. The question is, how can we use videos for business?

One of the best strategies you can start is to create an explainer video, where you can describe your products and services for a few minutes – through animations – that capture your audience’s attention in just seconds.

Explainer Videos Are Practical

One of the main reasons why some marketers avoid this kind of strategy is because of its history, video marketing strategy before takes a lot of time and effort it also exhausts resources which makes it impractical. But with today’s technology advancements, producing creatives for your campaigns is more achievable as it becomes affordable and easy to develop.

What are the benefits of adding an explainer video to your website?

Straight to the point

With explainer videos being brief and concise, you give your audience the chance to tune in without making them feel bored. In fact, videos are an effective strategy in helping the audience make a decision to either engage to a brand or not. 

You can present issues and provide solutions

You can illustrate different issues and impact your audience through solutions that your services provide.

Great avenue for being imaginative

Using visuals to present your wit and cleverness is a great idea to capture your audience’ attention. Here you can be innovative and creative to prevent people from bailing out from your content

It is versatile

Your explainer video is not just confined inside your website, you can also use it as a campaign and post it in different platforms to reach more audience. 

You can educate people

Explainer videos are also a great way to educate your audience and customers. This can serve as a brief tutorial on how to use your services or products.

Easy to adapt

Since videos are easy to manipulate, you can tweak or add information and other extra features anytime.

You can provide your brand’s personality

You can reflect your brand’s character in different and creative ways that adds more value to what you are trying to sell which guides your target market with their decision whether to engage with your brand or not.

Show off your product’s benefits

You can present a brief demonstration of how your product or services can help the lives of your potential clients.

Prove your brand’s credibility 

By presenting some important data, statistics, and testimonials you have the opportunity to add value and worth to your brand, and because of this you are able to provide credibility and gain your customer’s trust.

With all these being mentioned, if you are interested in adding explainer video to your website, feel free to contact us today!