# How to get your business found by AI assistants

Published: 2026-09-25  
Category: Digital Strategy  
URL: https://stacked.pro/blog/how-to-get-your-business-found-by-ai-assistants

> More people are asking ChatGPT, Claude and Google's AI Overview instead of scanning search results. Here is what actually helps a small business turn up in the answer.

A growing share of people no longer type a question into Google and scan ten blue links. They ask ChatGPT, Claude, Perplexity or Google's own AI Overview, and they take the first answer they are given. If your business is not in that answer, you were never in the running.

This is not a reason to panic, and it is not a reason to tear up what already works. The businesses that do well with AI assistants are, for the most part, the ones that already did well in search. But there are a few things worth doing now.

## Say plainly what you do and where

AI assistants build their answers from text they can read and understand. If your homepage opens with a slogan and a stock photo, there is nothing for them to work with. State clearly, in ordinary sentences, what you do, who you do it for and which towns or regions you cover. Put it near the top of the page, and put it in text rather than in an image.

## Answer real questions on your site

Assistants favour pages that answer a question directly. A well-written FAQ, a service page that explains what is included and roughly what it costs, or an article on a problem your customers keep asking about are all far more useful to them than a page of adjectives. Write the answer first and the detail after.

## Keep your facts consistent everywhere

An assistant will cross-check your website against your Google Business Profile, directories, social accounts and reviews. If your address, phone number, opening hours or even your business name differ between them, it loses confidence and picks someone else. Tidy them up so they all agree.

## Make the site easy for machines to read

Two things help here. Structured data, the schema.org markup that describes your organisation, services and articles in a form machines understand, is now standard on a well-built site. And a growing number of sites publish an llms.txt file, a plain summary of what the site is about, written for AI crawlers. Neither is visible to visitors, and both make it more likely you are understood correctly.

## Earn mentions elsewhere

Assistants weigh what other people say about you. Reviews, mentions in the local press, listings with trade bodies and links from suppliers or partners all count. This is the slow, unglamorous part, and it is the part your competitors are least likely to do.

## What not to do

Do not stuff pages with questions and answers written for robots. Do not publish a hundred thin articles generated in an afternoon. Assistants are trained to recognise that, and so are the people reading the answers. Useful, specific, honest content wins, the same as it always did.

If you would like to know how your site reads to an AI assistant today, ask one. Type your business name and a question a customer might ask, and see what comes back. That is your starting point.