17 August 2023
One cannot put enough emphasis on how important it is to gather feedback for your business. A couple of sentences in a review can have more effect on shoppers than having a website. A distinction of one star can be everything necessary for a customer to pick a contender over you.
However, in order to garner a quality review or that additional star, you need to ask your audience for it. It may seem inconveniently awkward or self-serving to ask for it, but little did you know that people are giddy to voice out their opinions, they just simply don’t have the foggiest idea about the open door is there.
Even with your own experience as a shopper, chances are, you scroll past the product description and go straight to customer reviews to check its legitimacy. That’s how customer reviews/testimonials add confidence to your buyers.
Today there are a lot of tools and techniques to effectively acquire quality customer reviews/testimonials, and here are few of them:
Make it evident
Make sure that your suggestion or review box can be easily navigated or accessed by your audience. You can use software or tools that makes it easy for people to compose and leave a review.
Ask when it is favourable
request for a review when you see positive feedback from a client or customer. Just utilize the chance to connect straightforwardly to request for a review.
You can use message templates such as this:
Hey [Customer/Client],
I saw your [Tweet/Email/Review] and would love to get a quote from you for our [insert channel here].
Are you willing to send a quote over?
Just one or two sentences is fine! I’d really appreciate it.
Cheers,
[Your Name]
At that point, whenever you need to utilise their words on your site, you can send another short email just to inquire, like this:
Hey [Customer/Client],
Thank you so much for the feedback. Seriously, means a lot. Would love to use this on [insert channel here]. Is that cool with you?
[Your Name]
Gather and organise reviews from popular review sites
There are numerous online review platforms out there that can be used contingent upon your line of business, you can take surveys from open sources like Google, Capterra, G2, Yelp, Facebook, and so forth.
Request for video reviews
According to statistics:
- 84% of consumers say that they’ve been convinced to buy from watching a brand’s video (Wyzowl)
- 54% of people WANT to see more video content from their favourite companies. (HubSpot)
- Viewers retain 95% of a message when they see it in video. (Social Media Today)
There are a lot of tools as well that automates video reviews and incorporating this to your system allows your audience to share their actual testimonial that can be visible to the public.
Solicit as a section from a bigger activity
If you’re doing a big step in your brand such as rebranding, launching a new product or services, etc. you might have the option to request for a more enthusiastic narrative from your customers.
You can send the templates such as:
Hi [First Name],
I just wanted to let you know that we’re launching [NEW PRODUCT] today!
[insert a quick description of what the product/feature does]As one of our most loyal customers, we wanted to give you exclusive access to this feature for the next 90 days. Try it out, no strings attached.
We really value your perspective, and we’d love to hear your feedback [link your form/tool of choice] after you have the chance to try it out.
Stay jazzy,
[Your Name]
Ask and segment
This methodology has been around for a long while, use a device or even a landing page to help direct your 5-star reviewers to where you need them to go.
You could utilise a device like ReplyButton to mechanise the way toward requesting input through email.
Request in times of greatest happiness along your client venture
If by any chance that you’ve done client venture mapping, consider taking a step on moments of great joy where you can insert natural calls-to-action to collect feedback, reviews, and testimonials.
For example, the second after somebody clicks “Purchase” is normally the most joyful second in the online client venture. Shockingly it’s not when the real item shows up, administration starts, or course starts. It’s the second when the choice has been made, the risk has been taken, and the cash leaves the bank.
Automate social proofing efforts
Since the digital world is congested with online shopping it is not always triumphant for a brand to give new potential clients that line-out-the-entryway impression. Or then again can you?
With tools available online, you can make it simple to make social proofing efforts that signal the achievement and prominence of your contributions—without the need to ask individuals for reviews.
Make it simple to say yes
Keep in mind, individuals are quite narcissistic. So give your clients something they can use for their own closures while requesting an easy decision to review—where you’ve just filled in all the spaces.
The “make it simple to say yes” strategy works since you’re pre-emptively helping your customer comprehend what to remember for their feedback. Furthermore, you’re additionally giving them important measurements—further social verification—that they can gloat about on their own site.
The best way to gather positive feedback from your customers is to offer them a quality product or service, in that way it will be easier for them to freely give you the promotion your business needs.
If you want to learn more, feel free to contact us today!
