Benefits of having a Facebook Page for your business


Blog

13 July 2020
We are pretty sure you’ve heard or read a lot about the need for businesses to have their own dedicated page on Facebook. After all, with over 2.5 billion users around the world, Facebook can open up many new opportunities and markets for virtually every business.

Therefore, one of the most effective ways to promote your business is through setting up a Facebook Business page. Although a lot of businesses have been weary of changes to Facebook’s news feed algorithm, it doesn’t mean that this platform has lost its ability to connect you with your ideal customers. With Facebook securing new users around the world every day, there has never been a better time to get started with Facebook or enhance your existing page if you are already set up.

The focus of this week’s blog is to highlight some of the main benefits of having a Facebook page for your business.The sheer volume of users on Facebook is mind blowing, with a high concentration of people in almost every country you can think of. This really helps local businesses as they can experience high engagement with any content or marketing they perform on this medium.

  1. Reach
    The sheer volume of users on Facebook is mind blowing, with a high concentration of people in almost every country you can think of. This really helps local businesses as they can experience high engagement with any content or marketing they perform on this medium.
  2. Savings
    Creating your own Facebook Business page basically costs nothing. If your business is focused on creating and posting content to grow your following organically, you will actually never need to spend any money with Facebook. In contrast, if you start running paid ads, they are cheaper than other forms of advertising, you can achieve very quick results.
  3. Audience
    Compared to traditional advertising methods, Facebook has its own way of reaching your market of choice by using their smart algorithm and harnessing the huge amount of data they hold. With Facebook insights or Ad Manager, you can create your perfect audience based on lots of data points to present your products or services to your ideal customers.
  4. Loyalty
    Aside from promoting your brand and sharing your content, your efforts in providing relevant and entertaining information will keep your followers engaged. Facebook even has a new feature that can help you identify people who consistently take part in sharing and promoting your ads through fan badges, which is a great strategy to make them feel important.
  5. Competitors
    Facebook has another interesting feature that helps small businesses gain insights on how lead brands are doing in order to inspire and encourage others to keep going. You have the capacity to monitor pages by clicking “watch page”, which will help you a competitors number of reach, clicks, fans, and the like that will motivate you to do better and develop great marketing strategies.

Summary

As we have seen throughout this blog, there are lots of benefits of having a Facebook page for your business. Here at Stacked Digital, we are experts in helping businesses just like yours with their online marketing. Our Social Posting Platform makes it simple to create, schedule and post content across all your favourite social networks.

To find out more, please contact us today!

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