Does your business need to use Social Media?

The popularity of social media has increased year on year as more and more people have created profiles with the likes of Facebook, Twitter and LinkedIn. While each social media channel generally tries to serve a different need, they all have one thing in common, namely, fostering engagement.

A recent study from Statista found that there are now over 3.48 billion people on social media. With the global population just over 7 billion people, it is staggering to think that 50% of the world’s population are now social media users. With so many users on social media platforms, does your business need to use social media?

In our opinion, you 100% need to be incorporating social media as part of your marketing and engagement strategy. One of the biggest mistakes that a business makes, maybe you’re making this mistake too, is not posting the right type of content to social media channels. Simply posting about your special offers or discounts will not help you build a targeted and engaged audience.

Instead, your content strategy on social media should focus on providing value to your audience and humanising your brand. For example, what is it actually like working in your business? What are your brand values? How are you making a difference to your local community? Why should customers trust and value your business? Creating content around the needs of your audience and educating them about your brand will help you long term.

Now, there are still opportunities to post that funny cat meme or to create content around viral topics, but generally, you should ben focusing your content on aspects that resonate with the user.

Our Social Posting Platform is a great system for cutting down your time on social media by posting simultaneously across Facebook, Twitter and LinkedIn. We also have some really interesting features around competitor search and detailed analytics modules.

If you really want to free up your time for other activities within your business, we also offer a managed service whereby our team of Digital Consultants will create and post the content on your behalf.
To find out more about how you can use social media more effectively for your business, please contact a member of our team today.